The School of Applied Language and Intercultural Studies (SALIS) obtained funding from Post-Primary Languages Ireland to engage with developments that would promote studying languages at Dublin City University thanks to the Languages Connect campaign as part of Ireland’s Strategy for Foreign Languages in Education 2017-2026 and Implementation Plan 2017-2022. SALIS created a campaign on Languages Pathway for Post Primary Students that would give more visibility to learning languages at DCU. The campaign translated into a number of events and social media innovations. This report will provide a summary of key activities made possible by the PPLI grant including the: ● development of a new animated video aimed at senior cycle students at post primary schools; ● execution of a digital media campaign to drive awareness and reach among this audience; ● launch of a new creative languages competition to engage with Transition Year students; ● highlights from an online survey among competition registrants; ● achievement of local PR coverage, organic social media engagement and website presence.