Subject: Consumer behaviour

Article

McMullan, Caroline (1995) The Northern Ireland wine market: challenges; changes; and characteristics. International Journal of Wine Marketing, 7 (2). pp. 21-34. ISSN 0954-7541

Conference or Workshop Item

Wagner, Joachim and Arora, Piyush and Cortes, Santiago and Barman, Utsab and Bogdanova, Dasha and Foster, Jennifer and Tounsi, Lamia (2014) DCU: aspect-based polarity classification for SemEval task 4. In: International Workshop on Semantic Evaluation (SemEval-2014), 23-24 Aug 2014, Dublin, Ireland. ISBN 978-1-941643-24-2

Ruzzelli, Antonio and Doherty, Aiden R. (2010) Energy monitoring in homes. In: ESB Sustainability Week 2010, 25 March 2010, Dublin, Ireland.

Thesis

Harman, Brian (2016) Influencing consumer resistance through priming: the role of mindsets and motivational orientation. PhD thesis, Dublin City University.

Healy, Jason C. (2012) A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities. PhD thesis, Dublin City University.

Siddiqui, Shakeel (2008) The role of computer mediated environment and simulations in mediating consumers' personal and domestic life-worlds. PhD thesis, Dublin City University.

Geiger, Susi (2001) You and me and the in-between: what sales professionals know about their client relationships: a grounded analysis. PhD thesis, Dublin City University.

Mannion, Michael (1998) Factors associated with perceived quality influencing beef consumption behaviour in Ireland. Master of Business Studies thesis, Dublin City University.

Staunton, Ciara (1995) Targeting the new generation woman: voice-over as a tool in gender repositioning traditionally male dominant product. Master of Business Studies thesis, Dublin City University.

Gibney, Noel P (1993) An examination of Irish adult consumer competence: implications for the targeting and content needs of consumer education programmes. Master of Business Studies thesis, Dublin City University.

Turley, Darach (1993) An exploratory investigation of the impact of conjugal bereavement on selected consumer behaviour and lifestyle dimensions of women over 60 in Ireland. PhD thesis, Dublin City University.