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Telop, Affect, and Media Design: A Multimodal Analysis of Japanese TV Programs

Sasamoto, Ryoko ORCID: 0000-0002-1644-6897, O'Hagan, Minako ORCID: 0000-0003-0870-0725 and Doherty, Stephen ORCID: 0000-0003-0887-1049 (2017) Telop, Affect, and Media Design: A Multimodal Analysis of Japanese TV Programs. Television and New Media, 18 (5). pp. 427-440. ISSN 1527-4764

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Abstract

Japanese and other Asian TV producers have been deploying multi-colored, and highly visible, intra-lingual captions on TV programs to enhance their appeal and to influence their viewers’ interpretations. The practice of adding these captions is far from innocent and is prone to abuse and overuse due to the lack of official guidelines and an evidence base. We conducted a multimodal analysis within the framework of relevance theory to provide an empirically supported insight into the way in which these captions, known as “telop” in Japan, form part of a production’s deliberate and careful media design. Our findings suggest that telop are deployed in conjunction with other communicative resources that are deliberately used to influence viewers’ interpretations, to enhance and make affective values in TV programs more explicit. The increasing use of diegetically integrated captions elsewhere further justifies the need for critical TV and new media research on telop.

Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:telop; impact captions; multimodal analysis; media design; relevance theory; cognitive and affective mutuality; audiovisual translation; impressions; affect
Subjects:Humanities > Linguistics
Humanities > Translating and interpreting
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Applied Language and Intercultural Studies
Research Initiatives and Centres > Centre for Translation and Textual Studies (CTTS)
Publisher:Sage
Official URL:https://doi.org/10.1177/1527476416677099
Copyright Information:© 2017 Sage
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:26626
Deposited On:19 Jan 2022 13:36 by Ryoko Sasamoto . Last Modified 19 Jan 2022 13:36

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