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Mapping the Neo-Manosphere(s): New Directions for Research

Gerrand, Vivian, Ging, Debbie orcid logoORCID: 0000-0002-6664-5560, Roose, Joshua M. and Flood, Michael (2025) Mapping the Neo-Manosphere(s): New Directions for Research. Men and Masculinities (Online) . pp. 1-22. ISSN 1552-6828

Abstract
In a digital ecology that is increasingly conducive to social harms, misogynist ideology operates across a spectrum of primarily online actors known colloquially as ‘the Manosphere’. The manosphere and its associated red pill philosophy has now been around, in its current transnational and highly networked form, for over a decade. Yet the manosphere, particularly in the context of Covid-19, influencer culture and the affordances of new social media sites, has evolved rapidly in this time, and scholarship has yet to adequately capture these developments. This paper begins with a stocktake of contemporary literature on the manosphere and its core themes, before evaluating the evolving status of this online ecosystem of anti-women actors. It advances our theoretical comprehension of the neo-manosphere and its likely future directions by identifying and evaluating the four key developments which distinguish it from the earlier manosphere; namely migrations to new platforms, mainstreaming and monetization, ideological and ethnic diversification, and overlap with other extreme ideologies, most of which are driven by recommender algorithms.
Metadata
Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:manosphere, social media, masculinities, neo-stoicism, manfluencers, health, violence, disengagement
Subjects:Social Sciences > Communication
Social Sciences > Education
Social Sciences > Social psychology
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science
DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Communications
Publisher:Sage Publications, Inc.
Official URL:https://journals.sagepub.com/doi/full/10.1177/1097...
Copyright Information:Authors
ID Code:31449
Deposited On:22 Aug 2025 10:24 by Gordon Kennedy . Last Modified 22 Aug 2025 10:24
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